Tuesday, December 18, 2007
Tuesday, December 4, 2007
BookCliff Vineyards and Scramble Campbell are proud to
present an exclusive signed and numbered, limited
edition of BookCliffs' 2003 Ensemble, a 100% Colorado
grown and produced, Bordeaux style blend of Merlot and
This special label features one of many paintings
Scramble has created at the Red Rocks Amphitheatre in Morrison, Colorado. Check out some of Scramble's work at www.scramblecampbell.com. 100 bottles will be signed by the artist, so get yours soon!
Thursday December 6th, 2007
Where: BookCliff Vineyards Tasting Room and
When: 5pm - 7pm Belvedere Belgian Chocolate Shop. Located on 15th and Pearl
Street. Just around the Corner from
the end of the Pearl Street Mall on 15th.
$5.00 glasses of Ensemble
Saturday December 8th, 2007
Good Thoughts Printing Studio located
on "The Hill" under Half Fast Subs (1209 13th St). During the wine tasting, Good Thoughts is hosting an art exhibit for Scramble Campbell and Conscious Alliance from Saturday Dec 8th to December 24th. The opening reception is on the 8th from 2 pm-9 p.m. Come taste this delightful Ensemble and reserve your signed and numbered bottle. Good Thoughts will also have Conscious Alliance art from past shows and lots of unique gifts to help complete your holiday shopping.
See you there!
Monday, December 3, 2007
"Drink wine, and you will sleep well. Sleep, and you will not sin. Avoid sin, and you will be saved. Ergo, drink wine and be saved." ~ Medieval German saying
Jack Bergstrom writing here. This is the last of my mini 3 part series on Effective Referral Gifts. This article was written for my friends here at BookCliff Vineyards. They produce great award winning wines and whether you use their wine as a referral gift or drink it yourself, you will be making a great choice!
I thought it might be fun to do a little bit of time traveling together. I am going to set the "WayBack" machine for May 1989. Hold on to you hats!
I had just quit my well paid and extremely stressful and miserable job as a retail mega-store manager. I had left this steady paycheck with great benefits to fulfill one of my dreams...to own a company and control my own destiny. To do this, I had started an executive search firm and a temporary employment firm. The hows and whys of this particular choice would be many hours of fun to review, but would be well off target for our conversation today.
I rapidly discovered that my number one mission in my new company was to generate new business. In fact, it soon became obvious that if I did not figure out how to generate new business, in a consistent way and at significant levels, that I would be forced to close my company and go back to work for someone else. This was not acceptable and I vowed to learn whatever I had to learn in order to make my company a success.
One of the areas of business growth techniques that I mastered was the use of referral gifts and it made a huge difference. When someone referred my company, we were grateful! When someone gave my company a testimonial letter, a topic worthy of much review in its own right, we were very grateful! Our gratitude took many forms depending upon our finances and how much business was generated by the referral. As rough guidelines:
- If someone referred us, without even worrying about if the referred company used us or not, we sent out thank you notes immediately. We rewarded these referrals immediately with genuine gratitude.
- If someone referred us, and it generated business, we also took them to lunch or dinner.
- If someone wrote us a testimonial letter, we sent notes, fed them and did whatever else we could within reason and within the laws of the IRS to reward them. (Testimonials are a great tool in their own right and can themselves be transformational for your company!)
Additionally, as my business grew, we became very savvy about the likes and desires of our important contacts at each client company. For those that liked wine, we could reward them with great bottles of wine selected just for them. In those days I wasn't smart enough to do custom labeled wine, as you can get here from BookCliff Vineyards, but I certainly would now! For those that liked food, we sent them great food or were forced to go out on great dining experiences with them! So how did all of this work? Extremely well!
For simplicity, let's just look at the holiday season. My first Christmas season owning this company we passed out a few cases of wine, perhaps a dozen more expensive gift baskets and 50 or so decorative tins of Scandinavian cookies. The second Christmas we passed out perhaps a dozen cases of wine, perhaps 50 of the more expensive gift baskets and close to 200 decorative tins of cookies. By my 4th and final Christmas before I sold this company, we literally had pallets of gifts delivered to us. It would then take my salespeople and myself 2 full weeks just to deliver these gifts personally and say "Thanks for the business" and "Thanks for the referrals". This was the most rewarding time, personally and from a generated business standpoint, that we would ever spend in the entire year.
What is the lesson from this long story? Referral gifts work. Properly thought out and implemented, they work staggeringly well. Now you still need a really great product or service! If people refer you and you do a lousy job, nothing will save you. There are of course many other areas in your business that you must be continually improving as well, but we will talk about those at other times.
"Life is much too short to drink bad wines!" ("Das Leben ist viel zu kurz, um schlechten Wein zu trinken!") ~Anonymous saying from Germany
Wednesday, November 28, 2007
Friday, Nov. 30th
Molly Greacen, Brazilian Jazz
Joao Junqueira - Brazilian samba, guitar and vocals
Bill Kopper – Guitar, Brazilian Music
Peneplain – Jazz
Thursday, November 15, 2007
This is the second of a series of guest articles, written by me Jack Bergstrom, for my friends at BookCliff Vineyards. Tis getting near the season for giving and these articles are a bit about making the process of giving more effective and more fun! You can read more tips and techniques for your business at JackBergstrom.com. And now for the article...
I like to give referral gifts and I like to show gratitude for the clients that have used me in the past. I have experimented over the years with all manner of Christmas and referral gifts. Chocolates, tinned cookies, turkeys, hams, cash and gift certificates, food baskets and fine wines. Each of them has worked well for the right person. What does working well mean? They accepted the gift, they appreciated the gift, it was something they could use or enjoy consuming and it made them more even more likely to use me again or to refer me.
Let's look at each of these pieces:
- They accepted the gift. You must be careful that your gift does not violate any company policy about accepting gifts from vendors. What does this mean? Don't give any sort of gifts to employees of large companies that you do not know well and you have not asked the person you would like to gift first. Since the atmosphere and the words that you use while giving a gift mean as much or more than the gift, this is easy to do. "I would really like to show you my appreciation for our work together. Are there any things that I should know about your ability to accept a gift?" Doing this over a nice lunch also helps.
- They appreciated the gift. Hopefully you have collected some information about your client in the course of working with them. What do they like and dislike? Do they drink alcohol? Wine or liquor?
- The gift was something they could use or enjoy consuming. Spend as much as you can justify on your gifts. How much is this? It depends on your clients and your average ticket and, if full tax deductibility is important to you, the IRS must be included in the calculation. I also want my name and image always associated with high quality...don't you?
- It makes them even more likely to use me again or to refer me. The quality and appropriateness of the gift makes a difference here. Telling the client that you are genuinely grateful, and being genuinely grateful, for their past business and any referrals makes a difference.
You may notice that the quotes on today's entry are related to wine. I have used quality wine as a referral and thank you gift many times in the past and I continue to use it today. As long as I have verified first that my clients appreciate wine, then this is my go to gift. I wanted to recommend to you a Colorado based winery that I feel makes a truly superior product. (Their wine has won numerous awards so many others feel this way as well.) If you are thinking about wine as a thank you gift this season, then consider buying from BookCliff Vineyards. Start your exploration of their Colorado grown and produced line of wines right here on their blog.
I have know the owners since they started this company and the uniqueness of a great Colorado wine will do great things for the effectiveness of your gift. They will even create custom labeled wine for you.
I wanted to thank Robin Garr's Wine Lover's Page at http://wineloverspage.com/ for some ideas about quotes regarding wine. This is a nice site for wine lovers to visit.
"In Europe we thought of wine as something as healthy and normal as food and also a great giver of happiness and well being and delight. Drinking wine was not a snobbism nor a sign of sophistication nor a cult; it was as natural as eating and to me as necessary." ~Ernest Hemingway; A Moveable Feast
Wednesday, November 14, 2007
This is a guest article written by me, Jack Bergstrom, for my friends over at BookCliff Vineyards. I have had the pleasure of knowing Ulla and John, the owners, since they started the award winning vineyard and I have known and liked Justin since I first met him in April of 2007. I am a Executive Coach, a Business Consultant, a Seminar Leader and an Author. This is the first in a series of 3 articles about using referral gifts to grow your business. For more tips and techniques on working less, achieving more and having a blast along the way, check out my blog at http://jackbergstrom.com/. Hope to see you there!
I love doing business by referral. I love for past clients to send me my newest clients. Since I am selective and work only with people that I like, and people tend to associate with people like themselves, I am continually presented with the marvelous opportunity of working with people that already know something about me, already know most of the benefits of working with me and are at least somewhat presold on the value proposition that I represent. This is a wonderful way to do business. Now not every business can attract all of their customers this way, but the more customers that you get by referral the happier and more profitable you will be. Given that, I thought I would take a few entries here on my blog and talk a bit about using gifts to help grow your referral business.
This is a topic that is perennially hotly debated. I know business people that have an absolute "no gift" policy. I know business people that have informal policies about gifts and evaluate each client separately. I know business people that make explicit and well structured "referral programs" a major part of their new client acquisition plans. These "referral programs", I believe, are worth a series of articles of their own and really are no longer in the "Gift" category. We will talk about structured programs another time.
For today, let's start to look at gifts, the idea of rewarding people for sending you clients. Let me start by saying that at the simplest level, you should reward everyone that sends you business in this way: Be grateful! Thank them! Thank them lavishly! Let them know with a note, a card, a phone call or all of the above! If someone has gone out of their way, and put their own reputation on the line, to recommend me and my services, then I am going to be grateful...genuinely grateful! It doesn't happen that often. As good as I am, I know that the vast majority of my current and past clients do not wake up in the morning with a burning desire to see who they can refer to Jack today. It would be great, but it just doesn't often happen that I have quite that level of top of mind awareness. Indeed, I would be concerned if I did! So, at the simplest, and yet most profound level, be grateful and thankful! Thank them!
Now, going to the next level about gifts. Do I recommend using gifts and I do I use them myself? Yes and Yes. I do and I do! The trick is in knowing what kinds of gifts will give you the best return on your dollar and of course, the most satisfaction. I love to give people gifts! It's a hoot! Tomorrow we will talk more about thoughtful and effective gift selection and for those of you with a strict "no referral gift" policy, prepare to be challenged!
Till next time...Jack
When eating bamboo sprouts, remember the man who planted them. ~Chinese Proverb
Thursday, November 8, 2007
Wednesday, October 31, 2007
Friday, October 19, 2007
Wednesday, October 17, 2007
Wednesday, October 3, 2007
Thanks to our vineyard manager Sam for this wonderful picture! These are some Syrah grapes that were just picked and placed into these bins for transportation. The bins can't be too big though because the weight of the grapes will squash the bunches on the bottom and fermentation will start due to ambient yeasts. These grapes have now been crushed and destemmed in a wonderful machine called a crusher/destemmer! As the yeasts go about their business eating the sugar in the juice and creating alcohol and CO2 as a by-product, a cap forms. This cap is made up of the grape skins floating to the top and creating a solid layer. About 4-5 times a day the cap must be broken up through a method called punching down. This releases all the color and flavors from the skins as well as gets needed oxygen to the yeasts. This process goes on for about a week for red wines and then comes the press...more on that later.
Wednesday, September 19, 2007
Wednesday, September 12, 2007
Wednesday, August 22, 2007
I appologize for the delay in updating this site, I've been outta town for a while. But here I am.
So the Boulder Food and Wine Fest went off without a hitch. I thought it was a great time (even with the slight showers)! The food was amazing, the wine was fantastic. Thanks to everyone involved for putting on such a great event, all the restaurants and wineries did a great job. Most importantly thanks to everyone who came, we couldn't have done it without you. I'll throw a special shout-out to Jackie, Rickie, and John; good work. I think it was a success so I'm planning on seeing everybody back nest year!
Well, yesterday we bottled our 2005 Cabernet Franc Reserve. We did about one hundred cases, so get it while you can (it's always a hot seller). This is a great vintage with tons of bright red fruit and just a hint of green pepper on the palate and the silky smooth tannins are in perfect balance with the acidity and alcohol. There are aromas that remind you of popping a cherry Jolly Rancher in your mouth while you're sitting next to a campfire in the middle of the forest. Can you tell that I'm a big fan of this wine? So come on by the tasting room so you can tell me your thoughts on this wine. Also check out www.bookcliffvineyards.com to find a liquor store near you. See you soon.
ps Don't forget Colorado Wine Fest is coming soon to Palisade!
Thursday, August 9, 2007
On a different note...Last week we did some more blending trials with that red I had mentioned some time ago. We came up with some fantastic wines with the help of our tasting experts (you!), who assisted us in narrowing it down at the tasting room. Unfortunately it is not that easy. It's a pretty complicated process choosing the blend that will be used in the final product. We were going for an economical bottle, great for everyday consumption. What we found is that the favorite blend would end up being a mid-price bottle (around $18). One problem with this is that it would be a non-vintage wine, meaning the wine consists of a blend of wine from different years. Believe me, I know what a huge role that vintage plays. Besides telling you what year the grapes were picked, it can tell you how rich the wine might be or how long it may last in the wine cellar (or your closet depending on where you choose to store your wine). To me though the quality of the wine is the most important thing and I would prefer a high quality non-vintage wine to a lesser quality vintage wine. And remember that quality of wine is defined by your tastes, it's not what somebody else tells you you should like. Am I wrong? What do you think? Would you buy an $18 bottle of non-vintage wine? Let me know. Stay tuned for more on this.
Saturday, August 4, 2007
Hi all. The past couple days have been rainy here in Boulder. Hopefully the weather is beautiful next Sunday for the Boulder Food & Wine Festival. Come enjoy some Colorado wine and some local grub at Central Park in Downtown Boulder. We'll see y'all tomorrow (every Sunday) at the Vail Farmer's Market. Stop by and say hi!
p.s. I took this picture of Folsom Field on the CU campus after the rain storm yesterday. You can't see it here but there was a triple rainbow!
Tuesday, July 24, 2007
From noon-5 pm you can sample food from the finest restaurants in the area as well as wine from twenty different Colorado Wineries. Just $35 in advance ($40 at the door) allows you to sample good eats from restaurants such as Aji, Flagstaff House, Trattoria on Pearl, Laudisio, and The Greenbriar Inn just to name a few! Also sample some of the amazing wines coming out of Colorado from some very talented winemakers. There will also be some fun activities for all. From noon-2 pm get your swing on with The Swingin' Seven Dance Orchestra and from 3-5pm samba the evening away with Brazilian music courtesy of Ginja. Don't forget to check out the Waiter Races starting at 2pm, that should be a riot. Purchase tickets at the BookCliff Vineyards Tasting Room or at the Boulder Creek Winery, or click here to buy them right now online. You can find more info including complete restaurant and winery information and directions to Downtown Boulder's Central Park at http://www.boulderwinefest.com/. If there are any other questions send me an email at email@example.com.
Wednesday, July 18, 2007
- Aggie's Liquor
- Bullfrog Wine & Spirits
- Supermarket Liquor
- Wilbur's Wine & Spirits
- Mondo Vino
- Chambers Wine & Liquor
- Grape Expectations
- Total Beverage (Westminster & Thornton)
- Tony B's Wine List
- Del Sol Liquors
- Liqour Mart
- Boulder Wine Merchant
- Meridian Spirits
- PettyJohn Liquor and Wine
- Harvest Wine & Spirits
- Snowy Peaks Winery (Estes Park)
- Farmers Market
- BookCliff Vineyards Tasting Room!!!
- The Wine Store
- Wines of Colorado
- Peregrine Liquor
- Springs Liquor Outlet
Friday, July 13, 2007
Friday, July 13th - Laurie Dameron, vocals & guitar
Friday July 20th - Bill Kopper, Brazilian Jazz
Friday July 27th - Peneplain, Jazz
Friday August 3rd - Bonnie Lowdermilk, Jazz vocals and keyboard
Friday August 10th - Laurie Dameron, vocals & guitar
Friday August 17th - Bill Kopper, Brazilian Jazz
Friday August 24th - Peneplain, Jazz
Friday August 31st - Steve Glotzer, guitar
Tuesday, July 10, 2007
Saturday, July 7, 2007
Our tasting room is the place to try Colorado wine. We offer all of our BookCliff wines plus many other Colorado wines for tastes, by the glass and by the bottle. Pair the wines with a perfectly paired chocolate from Belvedere Belgian Chocolate or with our artisan cheese plate featuring fine cheeses from around the world. We also offer pizzas and other small plates delivered directly from Trattoria On Pearl Italian restaurant.
Thursday, July 5, 2007
More from Taos later...
Saturday, June 30, 2007
Wednesday, June 20, 2007
Well, we at BookCliff Vineyards are here to help. We offer award winning, great tasting, Colorado grown, aged and bottled wine, with all of your desired contact information right on the bottle. What a great way to thank that special person that referred you. What a great way to reward a client when you finish your most recent business deal and let them know how much you appreciate them.
Sound interesting? How about this! Give a call, tell us you are interested in learning more about how we might build a custom labeled wine referral program just for you, and we will come to your location and pour you and your associates some of our wonderful wine...so that you can smell it, and taste it, and see if this is kind of gift that you would like representing you. And all of this with no cost or obligation. When was the last time you had an offer like that!
Bye for now...Justin